Are you planning a trip to Bicester Village and want to know exactly what there is to see and do? Let us help! With its reputation for being one of the UK’s best luxury outlet shopping village it attracts millions of visitors each year! From shoppers on the lookout for designer bargains to day-trippers wanting a unique, stylish shopping experience beyond the high street.
Bicester Village is perfectly located just outside of the city of Oxford, which is less than an hour from London on the train, and combines both world-renowned fashion brands with delicious, classy dining options all set in a premium open-air environment. There’s so much to do beyond shopping at Bicester! Whether you are a first-time guest or a returning customer on the hunt for a great seasonal offer, our guide will uncover all you need to know about Bicester Village, from designer brands to hidden gems, and must-try experiences!
Designer Brands & Outlet Shopping at Bicester Village

At the very heart of Bicester Village is their premium selection of designer boutiques that offer everything from luxury fashion, accessories, and lifestyle products at great prices, all year round! Home to over 150 stores, offering high-end retail, without the full price tag, it’s a real shop-till-you-drop situation!
Luxury Labels and Big-Name Brands
From those iconic household names to classic heritage designers, Bicester Village boasts an impressive lineup of global fashion powerhouses all in one place.
- Luxury favourites like Gucci, Prada, Burberry, Saint Laurent, and Balenciaga
- Contemporary brands such as Sandro, Maje, Reiss, and Zadig & Voltaire
- British icons including Mulberry, Barbour, and Alexander McQueen
- Sportswear and lifestyle staples like Nike, Adidas, and Lululemon
Each designer outlet offers up to 60% off the recommended retail price, with regular stock updates and seasonal promotions providing even more reason to return.
More Than Just Clothes
Of course, fashion is the main event at Bicester Village, however, they still cater to a wide range of interests. If you are a homeware lover you will be in your element browsing collections at Le Creuset and Villeroy & Boch, while fragrance and skincare enthusiasts can pick up all their favourites from brands like Penhaligon’s or Clarins. With anything from jewellery, luggage, watches, kidswear, and even eyewear, Bicester truly is that one-stop shop for all your luxury needs!
Maybe you are on the look-out for an investment handbag or a timeless jacket, or perhaps you just want to wander around in a beautiful setting and stumble upon some absolute gems!
Food & Drink Options at Bicester Village

Bicester Village is also known for their thoughtfully curated collection of restaurants and cafes that will turn your day of retail therapy into a full day of indulgence and delight! Whether that’s a coffee or matcha to enjoy as you peruse or a tasty lunch to give your feet a rest and your body some tasty fuel!
For a real treat, why not enjoy the full sit-down dining experience at Grays Restaurant. Expect nothing less than beautifully designed spaces that mirror the Village’s stylish atmosphere.
Grays menu changes regularly to reflect the freshest local produce and culinary creativity of our chefs. Choose from a tempting selection of starters, mains and desserts, with vegetarian, vegan and gluten-free options always available. Want to make it a real occasion, explore their carefully curated wine list or enjoy a signature cocktail!
Seasonal Events & Experiences at Bicester Village
Bicester Village is so much more than just a shopping village! It’s a destination that offers so many different reasons to visit all year long. From festive makeovers to exclusive shopping events and cultural installations, there is so much to enjoy!
Festive Magic and Holiday Shopping
A very popular time to visit is during the festive season! This is when the Village becomes transformed with beautiful lights, festive music and stunning Christmas displays. Many brands will also launch their seasonal collections so this is the perfect time to shop for gifts for a loved one. The atmosphere is just enchanting for both adults and children in the run-up to Christmas. If you come in December be sure to look out for:
- Giant baubles, fairy lights, and seasonal photo opportunities
- Extended opening hours for late-night shopping
- Festive pop-ups and mulled wine stalls
- Holiday-themed packaging and limited edition products
Summer Shopping and Open-Air Events
In those sunnier, warmer months, the Village takes full advantage of its open-air layout with:
- Outdoor seating areas and summer terraces
- Garden-inspired art installations
- Family-friendly events and school holiday activities
- Live music or entertainment on select weekends
Exclusive Brand Events & New Store Launches
Throughout the year, Bicester Village hosts exclusive shopping events, such as:
- Private Sale invitations for members of their loyalty programme
- New boutique openings with launch-day giveaways or limited collections
- Collaborations with designers, artists, or travel brands offering immersive pop-ups
- Cultural celebrations, such as Lunar New Year or Diwali-themed events
Services & Visitor Facilities at Bicester Village

Bicester Village is all about delivering that seamless, premium experience to all of their customers. From practical service to thoughtful extras, comfort, convenience, and accessibility are always there throughout your day.
Travel & Parking Made Easy
Whether you’re arriving by train, car, or coach, getting to Bicester Village couldn’t be more simple:
- By Train: The Bicester Village Station is just a few minutes’ walk from the boutiques, with direct links to London Marylebone and Oxford.
- By Car: Ample on-site parking is available, with clearly marked zones and Electric Vehicle (EV) charging points.
- Park & Ride/Coach Access: Group visits and tour buses are well catered for, with dedicated coach parking and drop-off zones.
Hands-Free & Personal Shopping Services
Tired of carrying all the bags but don’t want to walk it all back to your car? Or maybe you took the train and there’s just nowhere to put all your new bargains! Let the team at Bicester make your experience even more enjoyable with their range of services that go beyond the typical outlet trip:
- Hands-Free Shopping: Leave your bags with the concierge and collect them at the end of your visit.
- Personal Shopping Appointments: Book a one-to-one session with a stylist for tailored advice and curated brand selections.
- Virtual Shopping: Many boutiques offer remote browsing and purchasing, with options for home delivery or in-Village collection.
Accessibility & Guest Comfort
The Village is designed with accessibility and comfort in mind:
- Wheelchair-accessible pathways and entrances
- Disabled parking bays close to the main entrances
- Accessible toilets and baby changing facilities
- Multilingual staff to assist international guests
- Free Wi-Fi throughout the Village
The Bicester Village App
Why not download the app before your visit for an even smoother shopping experience. Doing this will allow you to:
- View the interactive Village map
- Access exclusive offers
- Store your digital VIP Pass
- Book experiences or restaurants in advance
From quick trips to planned days, these services help make your visit relaxed, efficient, and enjoyable.
Tips for Visiting Bicester Village
With so many shops to explore and tasty food spots to try, doing a little pre-planning can make your day at Bicester even better! Whether you are trying to beat the crowds or just want to make the most of your visit with exclusive offers, check out our tips to shop smart.
1. Visit Midweek for a Quieter Experience
Bicester Village is often busier at weekends and during school holidays, so, for a more relaxed visit and shorter queues (especially at popular stores like Gucci or Nike), try and visit on a weekday morning. Tuesdays and Wednesdays tend to be the quietest!
2. Download the App in Advance
It’s a great idea to download the Bicester Village App as this will give you access to their digital map (perfect if you’ve not visited before and don’t want to miss a particular store). It’ll also show you all the dining options and show live opening hours.
3. Arrive Early or Late to Avoid the Rush
Boutiques tend to be busiest between 11am and 3pm. If you want first pick of stock and a more leisurely browse, we would recommend arriving when the Village opens. If you aren’t much of an early morning person, late afternoons can be a good window once the daytime crowds start to leave.
4. Use Hands-Free Shopping
No need for tired arms! Make your day even lighter by dropping off your bags as you go. Bicester Village offers hands-free shopping that allows you to collect all your shopping from one location when you’re ready to head off.
5. Plan Your Dining Ahead
It’s a good idea to note that some of their very popular restaurants like Café Wolseley and Shan Shui can get fully booked during peak times. If there is somewhere you’d really like to visit, it’s a good idea to book a table or dine slightly outside of the lunchtime rush (12-2pm) for a better chance of securing a table.
6. Take Advantage of Transport Options
If you’re travelling from London, the direct train from Marylebone to Bicester Village Station takes under an hour. Booking in advance can save you money, and off-peak returns are usually cheaper.
Where to Stay Near Bicester Village

If you’re planning an extended shopping spree or a relaxing weekend getaway, Bicester Hotel Golf & Spa is an excellent accommodation choice.
Why Choose Bicester Hotel Golf & Spa?
- Proximity to Bicester Village: Located just a 10-minute drive from Bicester Village, the hotel offers convenience for shoppers.
- Luxurious Amenities: Guests can enjoy a full-service spa, indoor pool, sauna, steam room, and a 9-hole golf course, providing relaxation after a day of shopping.
- Comfortable Accommodations: The hotel features 52 spacious rooms and suites with contemporary decor, ensuring a restful stay.
- Dining Options: On-site dining includes Grays Restaurant, offering British cuisine, and a bar/lounge for casual meals and drinks.
- Exclusive Guest Perks: Guests receive benefits at Bicester Village, such as up to 10% off at participating boutiques and restaurants, complimentary Hands-Free Shopping, and reserved parking!
Is Bicester Village Worth Visiting?
If you want a beautiful luxury shopping experience with all the high-end brands you love at great prices, Bicester Village is an absolute must-visit. It is far more than just a shopping outlet, it’s a day out to really indulge and treat yourself!
If you’re into your labels they have everything from Gucci and Prada to Burberry and Coach at unbelievable prices. But beyond the big names there is a true feel of quality and care across the whole village, with beautifully landscapes walkways and tidy amenities, Bicester really is the ultimate shoppers dream.
Whether you are on the hunt for a specific piece or in need of the ultimate retail therapy, we can assure you Bicester Village is definitely worth it!